Embassy Row
For over five years, I shaped and supervised the visual identity of this ambitious NYC / LA production company.
Originally brought on-board for internal facing projects such as office templates and signage, I soon began working on an array of show graphics and eventually led the overhaul / redesign of the company's Flash-based web site into the current, mobile-friendly CMS version.
While art director at Embassy Row, I improved development efforts by presenting new show ideas, not as PowerPoint decks, but as "visual narratives" —digital or printed pitches rich in imagery and typography. Often I would edit copy and shoot my own photos such as the time I captured the starlets of Hogs & Heifers Saloon dancing atop their bar and blowing fire.
"Little Shop of Flowers"—a personal favorite—set a high standard for my custom illustrations with its lavish and finely detailed photomontages.
Although the treatments from which I started ranged greatly in topic and tone, my process was consistent: I approached each pitch conceptually and conducted extensive stylistic research before offering a first draft.
When appropriate, I emulated trends such as the indie-rock poster motif seen throughout "Day of Show" (each episode followed both an up-and-coming band and an established act).
As the development team delved further into digital and user generated content, I collaborated with execs and a host of producers to create original, multiplatform pieces. Particularly fruitful were sponsored webisodes produced for a fashion magazine and a YouTube trivia game—both formats were renewed for sequels.
In addition to my responsibilities on the front-end of projects, I also contributed behind-the-scenes to productions across the slate. Most notably, I provided on-air graphics (lowerthirds, Photoshop gags and keyframes) for Seasons 1–4 of Bravo's Watch What Happens: Live! and dove headfirst into set design by creating thirty-three unique wallpapers for a game show pilot.
Please continue scrolling down to see the aforementioned pieces and more examples of my work for Embassy Row.
For over five years, I shaped and supervised the visual identity of this ambitious NYC / LA production company.
Originally brought on-board for internal facing projects such as office templates and signage, I soon began working on an array of show graphics and eventually led the overhaul / redesign of the company's Flash-based web site into the current, mobile-friendly CMS version.
While art director at Embassy Row, I improved development efforts by presenting new show ideas, not as PowerPoint decks, but as "visual narratives" —digital or printed pitches rich in imagery and typography. Often I would edit copy and shoot my own photos such as the time I captured the starlets of Hogs & Heifers Saloon dancing atop their bar and blowing fire.
"Little Shop of Flowers"—a personal favorite—set a high standard for my custom illustrations with its lavish and finely detailed photomontages.
Although the treatments from which I started ranged greatly in topic and tone, my process was consistent: I approached each pitch conceptually and conducted extensive stylistic research before offering a first draft.
When appropriate, I emulated trends such as the indie-rock poster motif seen throughout "Day of Show" (each episode followed both an up-and-coming band and an established act).
As the development team delved further into digital and user generated content, I collaborated with execs and a host of producers to create original, multiplatform pieces. Particularly fruitful were sponsored webisodes produced for a fashion magazine and a YouTube trivia game—both formats were renewed for sequels.
In addition to my responsibilities on the front-end of projects, I also contributed behind-the-scenes to productions across the slate. Most notably, I provided on-air graphics (lowerthirds, Photoshop gags and keyframes) for Seasons 1–4 of Bravo's Watch What Happens: Live! and dove headfirst into set design by creating thirty-three unique wallpapers for a game show pilot.
Please continue scrolling down to see the aforementioned pieces and more examples of my work for Embassy Row.
<web site> design with CMS programming by <Bobby Donathan>
visual narratives—pitch booklet covers
in these title sequences, I layered vintage pattern like heavy eyeliner
cover, spreads and custom illustrations from the lavish "Little Shop of Flowers"
thematic wallpapers designed in grayscale to accommodate on-camera lighting
more typographical covers / pitches
corporate identity materials developed from an existing logo
proposed name and title treatment for a game show set in a hair salon
Win/Fail logo and game design: you can play for yourself <here> and <here>
